Warning: It’s hard to explain this to someone who does not take the time to read, someone too proud to pick up a book (or an excerpt, or just to Google a term, for godsakes), or someone too lazy to think. But for someone starting something like you, this is important. HBR’s The Explainer: Blue Ocean Strategy is one of many good intros on the subject that are available practically everywhere for those willing to exert some minimum amount of effort. (Image edited from: Wikia.com)
This is hard to do because it goes against the grain of how we naturally are. Especially for starters who instinctively feel there must be no room for self-doubt in their system. But if you “remember that you’re looking for the best answer, not simply the best answer that you can come up with yourself,” then you see the nuance and importance of this. It starts with knowing that being close-minded is a mental hurdle, a critical one. (Image edited from: The New York Times)
Who knew that mattress-time stories can be this engaging? I did not expect to read “The War To Sell You A Mattress Is An Internet Nightmare” (FastCompany) to the end. But I did. I remember somebody in Godfather wanting to go to the mattresses. Welcome to the mattress underworld, ecommerce version. (Image: Signal v. Noise on Medium)
Image: Dracat. “Howard Schultz, Winston Churchill, Commoditization” (Tim Askew, Inc.) is an insightful take into a lesson that is arguably hard to disagree with, but can often and easily be overlooked. Not for lack of trying. Many people just wouldn’t even know what it means to be commoditized—would you?
In “China’s Thirst For Energy Makes Red Bull Rival a Billionaire,” Bloomberg looks at the rise of Red Bull rival Carabao. As a football watcher, I first thought the League Cup (one of those football competitions in England) being called the Carabao Cup sounded funny. When my favorite team, Manchester United actually won the thing, i.e. the Cup, last season, I noticed it some more. Then now it is hard to miss it emblazoned on the seats at Stamford Bridge, home stadium of Chelsea Football Club, which Carabao sponsors. Interesting to know that Thailand remains the world’s most advanced energy drink market, never mind the fact that it has given birth to not just one but now two iconic energy drink brands. (Image edited from: Clauper/Wikimedia)